OverviewThe Blue Rock Digital Marketing Graduate Full Time in Melbourne VIC
The Blue Rock
Branch Melbourne VIC AU
Digital Marketing Graduate
Excellent planning, time management and prioritisation ability; Google Analytics deployment, tag management, analysis, and reporting….
Working for Us:
We’re based in a funky and dynamic office with a culture that encourages a healthy work / life balance, entrepreneurship and innovation. On top of this we also offer a full range of health and wellbeing perks including free lunches, mentoring, numerous firm social functions and our annual retreat.
About the Role:
We have an exciting entry level opportunity for a recent Marketing Graduate to join our Digital Marketing team.
Reporting to the Head of Digital Marketing, this role will be responsible for:
SEO and SEM / Adwords implementation / optimisation and budget management – including campaign set-up: Keyword Development, Ad Copy Creation and testing, account set-up and management; Google Analytics deployment, tag management, analysis, and reporting
Conducting regular optimisation and testing to boost campaign performance;
Display and digital advertising / remarketing campaign creation, optimisation, execution;
Automated marketing – supporting the broader team to drive best practice and optimal campaign performance;
Assist with online lead capture and measurement;
High involvement with content marketing strategy and execution;
Assisting with the scheduling and publishing of push notifications across apps and third party marketing tools;
Assisting with the briefing and scheduling of all EDMs for various clients;
Assisting with uploading and linking all digital catalogues;
Assisting with uploading all content exclusive to the Review Australia app;
Prepare UTM links for all digital marketing purposes;
Monitor and assist with the management of the customer journey through social media;
The Successful Candidate will require:
Tertiary qualifications in Marketing or Communications;
Intermediate to advanced computer skills (MS office, including Excel);
Strong administrative skills;
Excellent planning, time management and prioritisation ability;
Strong verbal and written communication skills;
Strong decision making ability;
Basic understanding of web analytics;
Understanding of digital communications (email, social media, influencers);
Understanding of social media platforms (Facebook, Instagram, Snapchat);
An understanding of PPC & SEO will be looked upon favourably.
The Perks & How we Have Fun:
Free lunches throughout the week
Company paid gym memberships
Health & wellbeing initiatives
Relaxed and social environment where we believe having fun is the rule not the exception!
Employment Type: Full Time
Location: Melbourne, VIC, AU
Posted on: 2017-04-21