The Blue Rock Digital Marketing Graduate Full Time in Melbourne VIC

Overview

The Blue Rock

Branch Melbourne VIC AU

Position:
Digital Marketing Graduate
Location:
Melbourne VIC

Excellent planning, time management and prioritisation ability; Google Analytics deployment, tag management, analysis, and reporting….

Working for Us:
We’re based in a funky and dynamic office with a culture that encourages a healthy work / life balance, entrepreneurship and innovation. On top of this we also offer a full range of health and wellbeing perks including free lunches, mentoring, numerous firm social functions and our annual retreat.

About the Role:
We have an exciting entry level opportunity for a recent Marketing Graduate to join our Digital Marketing team.

Reporting to the Head of Digital Marketing, this role will be responsible for:

SEO and SEM / Adwords implementation / optimisation and budget management – including campaign set-up: Keyword Development, Ad Copy Creation and testing, account set-up and management; Google Analytics deployment, tag management, analysis, and reporting

Conducting regular optimisation and testing to boost campaign performance;

Display and digital advertising / remarketing campaign creation, optimisation, execution;

Automated marketing – supporting the broader team to drive best practice and optimal campaign performance;

Assist with online lead capture and measurement;

High involvement with content marketing strategy and execution;

Assisting with the scheduling and publishing of push notifications across apps and third party marketing tools;

Assisting with the briefing and scheduling of all EDMs for various clients;

Assisting with uploading and linking all digital catalogues;

Assisting with uploading all content exclusive to the Review Australia app;

Prepare UTM links for all digital marketing purposes;

Monitor and assist with the management of the customer journey through social media;

The Successful Candidate will require:
Tertiary qualifications in Marketing or Communications;

Intermediate to advanced computer skills (MS office, including Excel);

Strong administrative skills;

Excellent planning, time management and prioritisation ability;

Strong verbal and written communication skills;

Strong decision making ability;

Basic understanding of web analytics;

Understanding of digital communications (email, social media, influencers);

Understanding of social media platforms (Facebook, Instagram, Snapchat);

An understanding of PPC & SEO will be looked upon favourably.

The Perks & How we Have Fun:
Free lunches throughout the week

Company paid gym memberships

Health & wellbeing initiatives

Relaxed and social environment where we believe having fun is the rule not the exception!