Sage Country Product Marketing Director Full Time in Sydney NSW


Branch Sydney NSW AU

Country Product Marketing Director
Sydney NSW

Ability to work in an international and matrix environment Proven creative thinker that independently generates and executes on innovative marketing ideas….

At Sage, Product Marketing creates and tells inspirational customer and market focused stories with cutting edge demonstrations to people around the world. We develop product messaging and positioning, go-to-market programs, and sales enablement resources while working closely with our marketing peers in the creation of compelling campaigns. We measure our success by our ability to develop creative and innovative marketing strategies, our ability to gain key buyers’ mindshare and by the delivery of successful commercial results. Successful candidates will have a passion for taking the complex and making it simple, and for marketing through compelling stories.

Reporting to the VP Product Marketing, the Country Product Marketing Director is accountable for delivering effective commercial strategies for their country across all segments through leading a team of Product Marketing Managers. Closely coordinating activities with product delivery, marketing, sales and partners & alliances functions, the Country Product Marketing Director delivers innovative messaging, pricing, positioning and product marketing strategies to achieve fast customer adoption and to energize sales, marketing and channel partners to do the same.

Accountable for the overall commercial success of the country, working with the industry’s best product marketing team to define the positioning, go-to-market messaging and plans, pricing, tiering, naming and strategies for the country. Build a compelling revenue growth strategy for the country and manage delivery of the proposition roadmap, working with the other marketing teams and the Segment and Product Marketing Directors [Global Solution} that delivers against the financial targets as defined in the business plan. Identify and advance relevant business opportunities based on deep customer and market understanding; Lead and champion engagement with those opportunities and propositions cross functionally, to ensure successful delivery. Define customer value propositions for segments within the country and maximise the customer and Sage benefits from effectively defining, positioning and optimizing the roles of partners & alliances in the overall CVP. Develop a rich understanding of the market, analysing customer and competitor trends in intricate detail, and gleaning insight that is powerful and compelling. Lead the creation of exciting, innovative product launch plans in country that are fully synchronised with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline. Act as a key contact for the marketing organization to provide content, customer insights and feedback as they create innovative marketing campaigns, SEO, web design persona development and target marketing refinements to build pipeline for the country. Partner with a world class Product Management team to distill key functionality and benefits into core product marketing messages. Partner with GTM to develop consistent, standard, award-winning product marketing materials, effective sales training materials and engaging product demonstrations for the country that are used on stage, in videos and are the basis for customer engagements in the sales and decision process. Serve as marketing’s sign-off for all customer facing material and collateral related to country solutions to ensure correct positioning and messaging is adhered to, to drive maximum effect and return. Global ambassador of Sage, contribute to exceptional Sage content and thought leadership, represent the segment at events

Strong knowledge of the IT industry (accounting technology and/or software experience an asset), the business management needs and challenges faced by customers and competitors in the space. Experience launching new technology products to disrupt markets through innovative ideas balanced with market research. Experience/familiarity with the customer engagement lifecycle and accounting solutions applications. Ability to work in an international and matrix environment Proven creative thinker that independently generates and executes on innovative marketing ideas. Proven track record in crafting compelling positioning and thought leadership content. Hands-on ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks). Strong communication and writing skills in English and ability to work across business lines, presenting to executive leadership and at different levels of management. Proven speaker comfortable in large audiences.

Company Information:
Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.

Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.
It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.
In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.

An innovator today and tomorrow
Our smart people use the smartest technology to reinvent and simplify business accounting – working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers.
We enable our customers to focus on their business and help them to leapfrog to the future.

Inventing the future
We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model – 2% of free cash flow, 2% of colleagues’ time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.

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Employment Type: Full Time
Location: Sydney, NSW, AU
Posted on: 2017-04-20
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