HBF Marketing Coordinator – Operational Marketing Full Time in Perth WA


Branch Perth WA AU

Marketing Coordinator – Operational Marketing
Perth WA

Coordinating and implementing Operational Marketing initiatives – including project management of specific initiatives which could be Marketing generated or…

We’re making healthy happen.

HBF is one of Australia’s leading health insurers and the trusted health partner for over a million members. Based in Perth, we’ve been the health insurer of choice for Western Australians for 75 years.

Our reputation is built on strong customer service, award-winning health insurance products and a growing range of wellness services that help our members to live healthier, happier lives.

Employee Benefits

HBF offers a competitive salary, 12.5% superannuation, flexible working arrangements, discounts on health and general insurance and much more.

We also offer an award-winning wellbeing program including skin checks, fitness, yoga and more.

The Opportunity

We must tell you about the exciting times in HBF’s marketing team!

Operational Marketing is a newly formed team that has been set up to control and deliver awesome member marketing, that supports fundamental programs. To make it a runaway success we are on the lookout for TWO top-notch marketers to join us and own the delivery of crucial direct marketing programs, following a Program of Work.

Are you a proven campaign marketer who’s looking for an exciting new challenge? Are you keen to work in a large and well supported department, with best of breed marketing technology that will enable your marketing to be the best it can be?

If you are, then read on!

As we mentioned, there are TWO positions going in this team, and the successful candidates will be busy on the following:
Coordinating and implementing Operational Marketing initiatives – including project management of specific initiatives which could be Marketing generated or business led.
Developing and executing marketing communications and campaigns in line with Program of Work commitments.
Developing member communications collateral as required by the Program of Work that achieve their communications purpose and reflect HBF’s brand personality
Key Responsibilities
Actively manage Operational Marketing projects as required, working effectively with internal stakeholders to deliver expected project outcomes.
Take responsibility for the development and production of Operational Marketing focused member communications and manage their fulfilment. This includes the print management of relevant marketing communications when necessary and in line with Program of Work.
Liaise with external agencies, fulfilment houses and other third party suppliers to manage Operational Marketing Program of Work activity and campaigns.
Take responsibility for copy writing any proactive and reactive member communications as required by the Program of Work (example: Siebel letters and email templates, other member letters, welcome packs, eDMs, call scripts and frontline tools that are used by Membership and Frontline staff for proactive member communications and in response to issues.)
About You
Demonstrated ability to self-write compelling campaign material and member communications.
Demonstrated ability to implement Marketing/Communications projects with proven success at managing multiple internal relationships and deadlines.
Outstanding personal skills with a demonstrated ability to build and maintain close, trusted and warm relationships with internal customers whilst achieving business and Marketing objectives.
A self-starter who can turn opportunities into real business outcomes and demonstrated business acumen and effective decision-making.

How to Apply:
To apply, please click on the “Apply Now” button. Please ensure your application includes:
Cover Letter describing why you are the ideal person for the role
Resume/ CV
Selection criteria addressed via the online system questionnaire

Position closes Monday 24th April 2017

Please note: A National Police Check will be required as part of the selection process.

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Perth, WA, AU
Posted on: 2017-04-16
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