OverviewGroupM Connect | SEM Consultant Full Time in Sydney NSW
Branch Sydney NSW AU
Connect | SEM Consultant
Taken responsib ility for supporting a n SEM Account Manager in the day-to-day management of their clients’ accounts to deliver a best-in-class SEM solution and…
SE M CONSULTANT
Overview of Role
We are on the hunt for a highly motivated, goal-oriented, and dedicated Paid Search Engine Specialist (PPC/SEM) who is passionate about learning and driv ing results to the next level. In this role, you will be responsible for reporting and analysis in support of the optimisation and development of our SEM campaigns, ensuring all deliverables are executed on time. As a member of the Search team you will work collaboratively to develop and deliver innovative and effective solutions in a fast-paced and dynamic environment that make an impact.
This role reports to the Search Account Manager .
3 best things about the job:
A fun filled environment where we combine the best of digital with the GroupM Connect spirit while being an integrated part of the largest marketing services group in the world Working with in a fun and supportive team of enthusiastic , ambitious and skilled Search specialists (SEM and SEO) Opportunity to expand your knowledge, develop and grow into a fully rounded SEM Specialist with account optimisation, reporting/insights and strategy best practices
Measures of Success :
In three months : Taken responsib ility for supporting a n SEM Account Manager in the day-to-day management of their clients’ accounts to deliver a best-in-class SEM solution and deliver against targets This includes conducting keyword builds, ad copy, and preparing and presenting reports to both internal teams and clients C over ed all aspects of SEM campaign development, exec ution, monitoring and reporting Pr ovided regular reporting to key internal and external stakeholders
In six months : Become proficient across GroupM Connects suite of SEM account management and optimisation tools/techniques Taken ownership of creating new paid search campaigns, conducting bid management and daily optimisations to drive traffic/revenue; w here appropriate, directly manage your own ( agency ) client accounts Implemented account optimisation that have made a measurable impact to our client’s campaign performance Started training programs and taking part in learning initiatives
In 12 months : E ffectively and efficiently be hitting all of your client KPIs and targets for the year Implemented advanced Search Engine Marketing campaign management and optimisation techniques Supported the SEM Account Manager on build ing out new products, opportunities and projects, to enhance Connect’s SEM product and drive efficiencies through the team
Responsibilities of this Role
The key responsibility is to support the Search Account Manager in the day-to-management of Paid Search camp aigns to the highest standard, ensuring c ampaigns are budgeted accurately, tracked appropriately and optimised following SEM best practices.
Implement regular campaign optimisations including manual campaign, ad copy and keyword optimisations by utilising a variety of bid management and c ompetitor tracking technologies M anage Search budgets and daily spend levels for allocated client base and ensure targets are met for all clients Produce weekly and monthly performance reports and presentations for allocated clients and, where appropriate, present reports back to the client P rovide campaign statistics to assist SEM Account Manager / Search Director for monthly client presentations and quarterly reviews M anage Tier 2/3 client’s accounts to achieve campaign goals and objectives Attend required meetings with direct and agency clients Manage work flow to ensure agreed deadlines are met and executed tasks are 100% accurate Manage up to and work with the SEM Account Manager to develop and implement client search strategies
What You Will Need :
Degree or equivalent higher education qualification in a relevant subject area 1-2 years’ experience in a Search Engine Marketing (SEM) role with a passion to learn and grow your career in this industry Strong, demonstrable understanding of all key areas of SEM and their application R elevant Industry qualifications including Google Fundamental Search o r Advanced Search certification; o ptimi s ation tool certification s ( Kenshoo , DoubleClick, Marin ) would be a plus Experience with web analytics packages (in particular Google Analytics) and data analysis Excellent grasp of Office software, with particular emphasis on Excel and PowerPoint C onfidence in gathering, manipulating and prese nting data in multiple formats and environments Time management / personal organisation; must be comfortable managing multiple proje cts, stakeholders and deadlines Passion for delivering high quality service
About GroupM Connect
We are a close knit group of digital marketing, performance and biddable specialists. We share a healthy passion for all things digital, and focus our efforts on bringing together technology, ideas and people to deliver outstanding solutions for our clients.
It is important in our business to produce an environment that cultivates learning and collaboration, so that we have every opportunity to be the best we can be. We have a natural curiosity, a keenness to discover and a creative approach to building new opportunities.
We have big growth ambitions over the next twelve months, which makes this the perfect time to join our team and be part of shaping the next stage of the Connect journey.
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
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Follow GroupM on LinkedIn – https://www.linkedin.com/company/groupm
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
Employment Type: Full Time
Location: Sydney, NSW, AU
Posted on: 2017-04-16