Discovery Holiday Parks Customer and Loyalty Manager Full Time in Adelaide SA

Discovery Holiday Parks

Branch Adelaide SA AU

Customer and Loyalty Manager
Adelaide SA

Previously worked within the retail, high volume travel or hospitality industry. Deliver a seamless customer journey management model across and within all…

Greenfield opportunity to develop & deploy a national customer loyalty program

  • Play a pivotal leadership role in shaping our customers “best-in-class” experience
  • Full time, permanent position, based in Adelaide CBD
  • Company Overview

    Discovery Parks are a prominent South Australian business who are Australia’s largest owner and operator of holiday and accommodation parks with a vision to become the best accommodation provider in Australia. Located in more than 60 of Australia’s most desired locations, they are focused on innovation, high quality service and offering their customers a “best in class” experience. They believe when people, places and processes are in balance they achieve happy people!

    Role Overview

    Reporting to the Chief Marketing Officer, this newly created position will be instrumental in defining, creating and implementing a new segmented recognition and reward program in order to increase repeat visitation.

    The Customer Loyalty Manager will use their experience and prior industry knowledge to outline the design, function and specifications of the loyalty program and to work with the business to test and deploy the programs across Discovery Parks locations nationally.

    Key Responsibilities

    • Design, develop, deploy and continuously improve the segmented recognition and reward program
    • Implement customer journey strategies by customer persona
    • Hold accountability for the establishment of the lifecycle management program of activities across marketing, as they relate to the loyalty program
    • Deliver a seamless customer journey management model across and within all marketing channels
    • Work with Regional Operational teams to influence the park delivery of customer experiences
    • Work with key stakeholders to achieve repeat visitor and engagement goals
    • Improve customer data quality through the development of customer profiles
    • Regularly report on key metrics to the marketing team, regional operations team and senior managers

    Skills, Knowledge and Experience

    • Tertiary or post graduate qualifications in marketing, data analytics or database marketing
    • Proven experience working within a similar position where you have developed and delivered an end to end customer loyalty program
    • Demonstrated experience in Loyalty, Customer Experience/Journeys, CRM and Digital Data Marketing
    • Extensive experience in using quantitative, qualitative and behavioral analysis
    • Strong analytical and financial skills
    • Experience in customer and lifecycle management strategies
    • Experience in being a people leader
    • Previously worked within the retail, high volume travel or hospitality industry
    • Experience using a CRM and the Microsoft Suite


    • Commercially focused with strong business acumen
    • Ability to thrive in a fast-paced, outcome focused and rapidly changing environment
    • Superior interpersonal skills with a strong attention to detail
    • Logical thinker, action oriented with a flexible mindset and a ‘can do’ attitude
    • Well organised with the ability to prioritise and deliver against business objectives
    • Positive, proactive and goal-focused
    • Strong sense of urgency and the ability to work under pressure
    • Willingness to travel

    For a job and person specification and further information please contact Anthony Scholfield on 08 7071 7273 or email [email protected]

    Please note – all applicant resumes must be submitted in Word format only.

    or proceed with Standard Application Form.

    Employment Type: Full Time
    Location: Adelaide, SA, AU
    Posted on: 2017-04-17
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